Change-Management and Acceptance
Communication and Knowledge Transfer
Learning Processes and Competence
SGZ-Bank AG, (DZ-Bank AG)
Relaunch of the SGZ-Bank Website
WebContent/Updates, 1997-2001
  • User oriented content structure
  • Journalistic editing of information
  • Close linking of WebMarketing strategies with Corporate Communicationfor parameters to determine the Website concept.
  • Top news character of the site
  • Integration of the editing system inSITE
  • Cross media concepts
  • User oriented content structure
were characteristics strategically used to enhance customer relations.

Concept, Design, and Production: InteractiveContent